Scientific advertising claude hopkins

The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by. It is based on fixed principles and is reasonably exact. His findings have done more for direct marketing than any other copywriter in the history of advertising. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and the author of scientific advertising, claude c. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. Through years of dedicated study and experimentation. The time has come when advertising has in some hands reached the status of a science. Scientific advertising, claude c hopkins audio book. What i wanted to learn from this book is, how to sell a product, which sadly i did not find. To be fair, there wasnt any scientific in this claude hopkins book.

Chapter 1 how advertising laws are established the time has come when advertising has in some hands reached the status of a science. According to paul feldwick, it has sold over eight million copies. Marketing and advertising are both a craft and an art. Hopkins 18661932 was one of the great advertising pioneers. David ogilvy wrote that nobody should be allowed to have anything to do with advertising until he has read this book seven. Claude hopkins, the father of modern advertising techniques, believed that advertising is salesmanship, and as such it should be measurable and justify the results that it produced. One of the greatest copywriters of all time, claude hopkins invented sampling, riskfree trials, moneyback guarantees, market testing and other breakthrough advertising techniques. He went on to say, claude hopkins wrote it in 1923. When you plan or prepare an advertisement, keep before you a typical buyer. He believed advertising existed only to sell something and should be measured and justified by the results it produced. Scientific advertising hardcover february 1, 2014 by claude hopkins author 4. Scientific advertising audio book with additional commentary by kevin halbert.

Scientific advertising emphasis on headlines and gathering information for creating a sparkedad. Claude hopkins however also turned it into a science. The causes and effects have been analyzed until they are well understood. Scientific advertising by claude hopkins free instant pdf download. And the most prominent name as regards this approach to the advertising craft was claude hopkins, author of scientific advertising. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities as a mustread book. Hopkins was an ad man and copywriter who did his best work in the early part of this century. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. Free audio sample over an hour click here to download and listen to a free sample instantly. Hopkins 18661932 was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. Scientific advertising by claude hopkins and read by kevin. Scientific advertising, published by crown publishing, new york. Every time i see a bad advertisement, i say to myself, the man who wrote this copy has never read claude hopkins.